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Business Essentials

Eliminate the guesswork and start your learning journey with Heida.

Running an online business shouldn’t be overwhelming. I’ve curated a selection of my favorite digital marketing tools, automation resources, and business essentials to help you streamline your workflow, boost productivity, and grow with confidence.

The Only Products I am an Affiliate For Because They Are Absolutely World-Class And Top Tier. Take Advantage Now.

The Only Combined Course, Software, and Support Platform In The World. You'll Be Up And Running Tonight With Your Digital Products.

Over 111 Detailed Modules, Learn Funnel Building, AI, Sales Strategies, Facebook Ads Masterclass, PLUS: Get THREE digital products you can start selling RIGHT AWAY as your own for 100% profit, and we set it all up for you.

Online Profit Secrets

Captivation Hub

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Next Level

When it comes to immediate success as a digital marketer ✨ NO ONE is being taught the hyper-specific HOW... Until now!! 🎉 In this game changing course you’ll learn in granular step by step detail, how to:

🥂Gain approximately 100 followers a day

🥂 Leverage algorithmic boosting given to new accounts in the first 2 weeks

🥂 Strategically approach content creation to drive daily leads to YOU

🥂 Make consistent sales by having an audience to asset match

All without EVER:

❌ Reaching out to a soul (outbound DMs)

❌ Spending more than 15 min a day engaging with other accounts

❌ Posting disjointed stories or running ads

❌ Ending up in low view or literal IG jail

Frequently Asked Questions

Welcome to the FAQ Hub! Whether you're exploring my programs, looking for the right digital tools, or just figuring out where to start, you’re in the right place. Below, you’ll find answers to the most common questions about my offers, resources, and how I can support you on your journey—whether in business, clarity, or personal growth. If you don’t see what you’re looking for, feel free to reach out!

What is the Waypoints to Purpose™ framework, and how can it help me?

The Waypoints to Purpose™ framework helps you navigate major transitions—whether in business or life—by providing clarity, direction, and actionable steps. It’s a structured approach to setting goals, overcoming obstacles, and building a life or business that aligns with your values. It has four cardinal pillars: Vision, Exploration, Grounding, and Resilience.

I’m not sure if I want to start a business. Will your resources still help me?

Absolutely! While I do offer digital marketing guidance, my core focus is helping people create a life that feels aligned and fulfilling—whether that’s through entrepreneurship or personal growth.

I feel stuck and don’t know where to start. What’s my first step?

A great starting point is my free guide, Navigating Your North, which helps you define your vision and take aligned action. You can download it here.

What’s included in The Thrive Space membership?

COMING SOON. The Thrive Space is a membership offering live group coaching, guided implementation of the Waypoints to Purpose™ framework, accountability, and exclusive resources to help you create real progress in your life or business. It's a quiet community with curated touch points of engagement. Join the Waitlist for Exclusive Founding Member Bonuses.

Who is the membership best for?

It’s ideal for those at a crossroads—whether you’re an aspiring entrepreneur or just someone looking for clarity and direction in life. Gain accountability with live group coaching calls, access exclusive resources to deepen your growth, and much more.

How much does it cost, and is there a commitment?

COMING SOON. Pricing and commitment details will be released on a membership page soon. Once launched, it will be a month-to-month subscription, with a discount for annual plans. Join the Waitlist for Exclusive Founding Member Bonuses.

What is Finding North GPT, and how does it work?

Finding North GPT is an AI-driven tool designed to help you gain clarity, set goals, and take aligned action. It utilizes the OpenAI platform and acts as your digital guide, offering personalized prompts, strategic advice, and accountability support to keep you on track. No paid subscription to ChatGPT is required, though you will need a free account.

Who should use Finding North GPT?

If you need structured support for goal setting, decision-making, or digital business strategy but aren’t ready for 1:1 coaching, this AI-powered tool is a great option. It's dynamic with its feedback and responsive to your personal inputs. You can return to it again and again as you pivot on your journey.

Do you offer 1:1 consulting?

Yes! I offer high-ticket, 60-90 minute deep-dive consulting sessions ($997) for those who need personalized, strategic guidance in digital marketing, business growth, or clarity coaching. Before we meet I will send you a detailed survey for you to complete so we can get the absolute most out of our time together.

These sessions can cover a range of topics, including Captivation Hub, digital marketing strategies, Instagram growth, Pinterest marketing, and SEO, as well as deeper clarity coaching on mindset, goal-setting, and overcoming personal or business roadblocks—tailored to what you need most.

What is digital marketing?

Digital marketing is simply the use of online tools and platforms to promote products, services, or personal brands. This includes content marketing, SEO, email marketing, social media strategy, and automation tools to grow your audience and business online. If you have ever downloaded or purchased anything online or have been influenced to purchase something online (whether on social media or through emails or ads), you've seen digital marketing in action!

What are Business Essentials, and how do they help me?

Business Essentials is a curated collection of trusted digital marketing, automation, and business growth tools I personally recommend. You can explore them here.

Do I need to buy all the tools listed?

Not at all! Start with the ones that solve your immediate needs, and if you're not sure or have a need and you don't see a tool listed there, I offer a free detailed email response if you submit your question via my survey form. You’ll get a response within 72 hours with my recommendations.

Can I book a quick call for help choosing the right tools?

Instead of 1:1 calls for this, I offer a free detailed email response if you submit your question via my survey form. You’ll get a response within 72 hours with my recommendations.

Do you have any free resources I can check out?

Yes! My Navigating Your North guide is a free resource designed to help you gain clarity and take action. Download it here.

How can I stay updated on your latest content and offers?

Join my email list or follow me on Instagram to stay connected!

Do you have a podcast?

Yes! It's coming soon. My podcast dives deeper into mindset, strategy, and the journey to clarity. Listeners can "call-in" or submit their questions for me to help them live on-air, so you can hear my principles in action. You can join the waitlist here.

How do I know which offer is best for me?

If you’re unsure, here’s a quick guide:

Want accountability & coaching? >>>Join the Thrive Space Waitlist.
Need a clarity coach in your pocket? >>> Check out Finding North GPT.
Prefer 1:1 deep-dive strategy? >>> Book a Consulting Session.
Looking for business tools? >>> Visit Business Essentials.