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Frequently Asked Questions

Get answers to your most pressing digital marketing questions.

Frequently Asked Questions

Welcome to our FAQ section! Here, you'll find answers to the most common questions about starting and growing an online business. From balancing family life to mastering digital marketing tools, we’ve got you covered. Dive in to learn more and simplify your digital journey!

What are the first steps to take when starting an online business?

Reflection, research, and education! What do I mean by that?

If you are thinking of starting an online business, you first need to reflect on what kind of product or service you wish to promote, what problem that product or service will solve, and for whom (ie, who is your target audience?).

Then, you need to research the market to see if there is a demand for your offer, or if there is a gap in the market your offer will fill.

Lastly, if you are starting an online business as a complete beginner, investing in quality education of digital marketing skills is key. Though you could research and learn on your own for free, taking a course from an expert will save you so much time in the long run.

I always suggest Online Profit Secrets as it is the most robust and complete digital and affiliate marketing training I have seen on the market that will set your business up for success.

How can I balance running an online business with my family responsibilities?

This is the million dollar question! The answer to this is personal for everyone based on their own circumstances, but here is the practical advice I like to give:

Block your time accordingly (dedicated time for your business, household tasks, family time & self care), keep the commitments you make to yourself and your business, and respect the boundaries you set.

It is all too easy to shuffle your own priorities to the bottom of the deck when your kids need a snack (or a referee in my case), or the laundry needs turning over, or any of the other endless tasks and responsibilities required to keeping a house and family going. But if you don't draw a line in the sand around the time you need for all of your commitments equally, they all end up suffering in one way or another.

What is digital marketing?

Digital marketing encompasses all the ways in which you can promote a product (physical or digital) or service (in-person or virtually) for sale online.

This could be through organic (free) traffic generated through social media posts, search engines etc, or through paid traffic (ads).Examples include: short-form content (Reels, TikToks, YouTube Shorts), long-form content (podcasts, YouTube), blog posts, LinkedIn posts, Facebook groups, Pinterest Pins, email marketing, network marketing etc.

What are some common mistakes to avoid when beginning in digital marketing?

I actually have a free 15 minute training on the 7 things I wish I got right from the start when I first began in digital marketing (and some of the common pitfalls to avoid).

What are the best tools for automating my online business? Best AI tools to run my online business?

When thinking of automating your business, you want to focus on emails and SMS, as well as social media automation (both for content and engagement) to start.

There are many tools on the market but my favourite is Captivation Hub because it can do it all. I use it to manage customer relations, schedule and sequence email campaigns and workflows (with SMS as a complement), and then I also use it to schedule my posts and automate engagement (e.g. “comment WORD for RESOURCE sent to your DMs).

Captivation Hub also has a suite of AI tools that include: Instagram Reels script generator, Instagram Captions generator, TikTok Video Script Generator, YouTube Video Script Generator, AI Faceless Image Prompt generator, Course Creation Secrets planner, Expert Email creator, E-commerce niche product ideas, E-commerce product description generator, SEO Keyword Guide, SEO Related Keywords, SEO Headline analyzer, SEO Article creator, Real Estate AI Master Marketer