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The 80/20 Rule: Focus on the 20% That Drives 80% of Your Results

October 28, 20249 min read

Title: The 80/20 Rule: Focus on the 20% That Drives 80% of Your Results

Introduction

Have you ever felt like you’re putting in a lot of work but only seeing a small return on your efforts? That’s where the 80/20 Rule comes in. Whether you’re running a business, side hustle, or managing family and work, it’s easy to get caught up in the endless list of daily tasks. We’ve all been there—trying to keep up with emails, customer requests, deadlines, and personal responsibilities, all while wondering why the big goals seem out of reach.

Hey Heida Blog: 80/20 Rule Quote: "By focusing on the 20% of work that drives 80% of your results, you can multiply your outcomes without multiplying your effort."

Think of your workday like a garden. You could spend hours watering every plant, but it’s the few that produce the most fruit that really deserve your attention. The 80/20 Rule shows us that most of our results come from a fraction of our efforts. By focusing on that crucial 20%, you can multiply your outcomes without multiplying your work.

In this post, we’ll dive into the 80/20 Rule (also known as the Pareto Principle) and explore how you can apply it to focus on the tasks that deliver the most significant results. Whether you're an entrepreneur, a content creator, or just looking to be more efficient, you’ll learn how to identify the 20% of work that generates 80% of your outcomes, and practical ways to maximize your productivity by focusing on what truly matters.

1. What is the 80/20 Rule? The Power of Pareto

The 80/20 Rule, also called the Pareto Principle, is a simple idea: 80% of your results come from just 20% of your efforts. This applies to nearly everything—whether it’s work, family, or even household chores! It’s about recognizing that a small portion of what you do really makes the biggest difference.

Vilfredo Pareto, an Italian economist, originally noticed this phenomenon in the distribution of wealth—he found that 80% of the land in Italy was owned by 20% of the population. These days, you can apply this idea to almost anything—not just economics. It’s not just about wealth—80% of your business revenue likely comes from 20% of your customers, or 80% of your productivity may come from 20% of your tasks.

Real-Life Example: In your business, this might mean that 80% of your revenue comes from just 20% of your customers. Or in your daily life, it could be that 20% of your tasks—like focusing on the key projects or spending quality time with family—bring the most value, while the other 80% just fills up your day without moving you forward.

Why It’s Important: Understanding this principle helps you shift your focus from busy work to the activities that really matter. You can stop wasting time on tasks that don’t push the needle and instead invest your energy in the things that actually drive results. 

2. Identify Your 20%: What Tasks Drive the Most Results?

Not all tasks are equal—some move you forward, while others just keep you busy. We all know the feeling of having a long to-do list, but are we focusing on what truly matters? The key to making the 80/20 Rule work for you is figuring out which 20% of your tasks have the biggest impact. These are your high-leverage activities, like reaching out to your best clients, creating new products, or even setting aside time for self-care to keep your energy up.

Relatable Examples:

  • If you’re a business owner or side hustler, you might find that sending emails to your existing customers leads to repeat sales, while endlessly scrolling through social media doesn’t bring the same results.

  • If you’re a busy parent with a side hustle, your 20% might be the key moments when you engage with your audience through meaningful content or product updates, while the 80% might be tasks like perfecting your website or organizing your files.

Hey Heida Blog Quote: 80 20 Rule "Not all tasks are created equal—some drive progress, while others just keep you busy."

Steps to Identify:

  • Review Past Performance: Start by reviewing the past few months. Look at your completed tasks and outcomes. Which ones led to the biggest wins for your business? Where did you see the most growth? Identify patterns in what worked and what didn’t.

  • Track Your Time: Use time-tracking tools like Toggl or the Project Manager tool in Captivation Hub to see where your time goes and what tasks generate the most output. This data will help you understand where you're spending too much time on low-impact tasks.

  • Analyze Outcomes: Focus on tangible outcomes like revenue, customer satisfaction, or personal growth. Which activities directly led to those outcomes? For example, if you notice that replying to client emails doesn’t significantly contribute to sales, but building relationships through networking does, you know where to focus more time.

Practical Tip: Start by listing all your tasks for the week and identify which ones contribute directly to your core goals. Use a tool like the Eisenhower Matrix to help categorize tasks by importance and urgency. Focus on the tasks that will move you closer to achieving your main objectives and reduce or delegate those that don’t.

3. Delegate or Eliminate the Other 80%: Free Up Your Time

Hey Heida Blog Quote: 80 20 Rule: "Make a 'stop doing' list. Focus on tasks that truly move the needle and eliminate the rest."

Now that you’ve identified your most impactful 20%, it’s time to handle the rest—without getting overwhelmed. The remaining 80% of your tasks might still need to get done, but they aren’t what’s driving your success. For those tasks—think email responses, invoicing, or even some housework—it’s time to delegate, automate, or eliminate.

Real-Life Approach:

  • Delegation: If you’re juggling a business and family, think about outsourcing smaller tasks like scheduling or customer service. Or, ask your partner to help out with household chores.

  • Automation: Tools like Mailchimp or Captivation Hub can automate things like email marketing or invoicing, freeing up more of your time for high-impact tasks.

  • Elimination: The hardest yet most rewarding part of applying the 80/20 Rule is cutting unnecessary tasks. Ask yourself if certain tasks are even necessary. Are there tasks you do out of habit that no longer serve your goals? If a task isn’t contributing to your success, eliminate it entirely.

Practical Tip: Make a “stop doing” list. We often get stuck in the habit of doing tasks that don’t truly add value, so for each task, ask, “If I didn’t do this, would it really affect my results?” Chances are, a lot of things can either be eliminated or passed off to someone else.

Want to learn more about what you can do with Captivation Hub? Check out this blog post to read how it can transform your business.

4. How to Apply the 80/20 Rule to Your Daily Routine

Knowing the 80/20 Rule is one thing—putting it into practice is where the magic happens. Applying the 80/20 Rule to your daily routine is how you turn theory into practice. You don’t need to overhaul your entire schedule—just make small changes that help you spend more time on the tasks that matter and less on distractions.

Hey Heida Blog Quote: 80 20 Rule: ""Prioritize your high-impact tasks. The rest can wait."

Steps to Apply:

  • Prioritize Your High-Impact Tasks: Start your day by picking 1 or 2 tasks that will get you closer to your goals. These are your top priority—everything else can wait.

  • Batch Low-Impact Tasks: Group similar, lower-priority tasks together. Answer emails, return phone calls, and handle admin tasks in one dedicated block of time. This helps prevent interruptions while you’re working on high-impact activities.

  • Set Boundaries: Protect your most productive hours by setting aside focus time for your 20% tasks. Turn off notifications, limit meetings, and create a distraction-free environment during this time.

Relatable Example:

  • If you’re a busy mom, maybe your most productive time is after the kids go to bed. Use that quiet time to knock out your most important tasks—whether it’s finishing a project, recording a podcast, or planning your next product launch.

  • Or, if you work a 9-to-5 and run a side hustle on the weekends, make sure the limited hours you do have are spent on the 20% of tasks that grow your business—like creating content or connecting with your best customers.

Practical Tip: Start small by dedicating the first 2 hours of your day to your most important task. You’ll be amazed at how much progress you make when you tackle those critical tasks first, before the daily distractions take over.

5. Track and Adjust: Refining Your 80/20 Approach

The great thing about the 80/20 Rule is that it can change with you. As your business grows or your schedule shifts, your 20% might look different. That’s why it’s important to check in with yourself and adjust your focus regularly.

  • Track Progress: Use project management or time-tracking tools to measure your progress and results. This will help you identify where you’re making strides and where you might be losing efficiency.

  • Review Regularly: Set aside time each week or month to assess which tasks are driving the most impact. Are your high-leverage activities still aligned with your goals? Are there new activities that could have a greater impact? Adjust your 20% list based on changing priorities or new insights.

Relatable Example:

If you’ve got kids, your 20% might change depending on the season. Maybe during the summer, you focus more on client work, while in the winter, your 20% is all about marketing and planning.

Practical Tip: Conduct a monthly “80/20 Review.” Reflect on the tasks, clients, or projects that brought in the most results over the past month, and adjust your focus accordingly. This simple habit will ensure you’re always refining your approach and maximizing your efficiency.

6. Common Mistakes to Avoid with the 80/20 Rule

The 80/20 Rule is powerful, but it’s easy to misapply it. Here are common mistakes that can limit its effectiveness:

  • Focusing on the Wrong 20%: Just because something feels urgent doesn’t mean it’s important. Sometimes we confuse urgency with importance, but they’re not the same.

  • Trying to Do It All: Even with the 80/20 Rule, it’s tempting to try and tackle both the 20% and the 80%. But if you don’t delegate or let go of those less important tasks, you’ll end up overwhelmed.

  • Not Reviewing Regularly: The 80/20 Rule requires regular review and refinement. If you’re not adjusting

    Hey Heida Blog Quote: 80 20 Rule "The 80/20 Rule is a game-changer for balancing work, family, and your side hustle."

    your focus as your business or workload evolves, you could miss out on opportunities for growth or efficiency.

Practical Tip: Be tough when it comes to prioritizing. Every week, ask yourself, ‘Which tasks will really make a difference?’ and make sure the less important stuff doesn’t sneak back in.

Conclusion

The 80/20 Rule is a game-changer, especially if you’re feeling overwhelmed with balancing work, family, or a side hustle. By focusing on the 20% of work that drives 80% of your results, you’ll not only boost your efficiency but also free up time for the things that matter most—whether that’s spending more time with family or growing your business.

You don’t have to implement everything at once. Start small by focusing on just one or two high-impact tasks and build from there. Let me know on Instagram what’s working for you—let’s support each other on this journey!

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Heida Norberg

Heida is the founder of Hey Heida Consulting Ltd.

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