Welcome to Hey Heida™
Most people trying to build an online business aren't failing because they're not working hard enough.
They're failing because they bought into a model that was never built for them.
Founder Fit™ helps you find the business model that actually fits who you are.
You did the thing. You bought the course. You showed up, took notes, tried the strategies.
And still, something is off.
Not broken. Not hopeless. Just... misfit.
The model you're following was built by someone else, for someone else. And no amount of hustle fixes a fundamental mismatch between who you are and how you're trying to build.
That's not a mindset problem. It's a fit problem.
Founder Fit™ is a diagnostic framework...
....that identifies where your personality, values, working style, and energy are out of alignment with your business model, and shows you what actually fits.
It starts with a free quiz. Five minutes, tops. Six possible archetypes. Real clarity.
Your Path Forward
Once you know your archetype, everything gets simpler.
You stop chasing models that drain you. You stop comparing yourself to people wired completely differently. You start building something that feels like yours.
The Founder Fit™ Quiz -- free, takes five minutes, tells you your archetype
The Founder Fit™ Guide -- your archetype in depth, with aligned business models and the ones to avoid (available to you after you find your archetype)
The Founder Fit™ Check -- a focused 1:1 session with me to turn clarity into a real plan
Founders Table™ -- ready to go deeper? This is where aligned founders build together. (I'm an Executive Leader inside this community and I'll be there when you arrive.)
About Heida
I spent two years inside the online business world watching smart, capable people spin out, not because they lacked skills or drive, but because nobody ever asked them if the model they were following actually fit them.
I built Founder Fit™ because the question nobody was asking turned out to be the most important one.
What Others Are Saying About Working With Me
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Alex John Martin
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for ones that are specific,
detailed, and highlight the
unique benefits of working with
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Alex John Martin
Manager
Company Name should look
for ones that are specific,
detailed, and highlight the
unique benefits of working with
the company.
Alex John Martin
Manager
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